What’s in a name? With 650+ Members, DirectEmployers’ Digital Strategy team has the opportunity to work with a variety of high profile brands such as Phillips 66, REI and IHG, and help enhance their online recruitment strategy. One of the most common questions they get from Members is, “How can we make our .JOBS Microsite more search engine optimized?” Check out this .JOBS Update to learn about the top 5 tips for optimizing your .JOBS Microsite for SEO growth:

  1. Make sure you have a link to your .JOBS Microsite from your corporate career site. This creates backlinks to your .JOBS sites and deems them more credible in the eyes of search engines, like Google.
  2. Make sure you are using copy with a variety of relevant keywords on your .JOBS Microsite. This will ensure that each page is unique and applicable to the search terms being used by job seekers.
  3. Add branding and content to your site that is unique to your company’s initiatives and culture. Not only will the site look more trustworthy, but it will also be more appealing to job seekers who are interested in working for your organization.
  4. Remember to include your .JOBS Microsite in your outbound communication and recruitment marketing materials, such as emails and career fair collateral. This can help build awareness of your .JOBS domain and help bring more traffic to your ever-growing site.
  5. Build out a multiple microsite strategy that aligns with your initiatives. Not only will these keyword-targeted domains assist with your recruiting needs, you will also have more search engine real estate covered, helping you to compete with job boards, aggregators and your direct competitors.

With over three years of data to back up our knowledge, our Digital Strategists are always on hand to help you with your online recruitment needs. Contact a Digital Strategist today at 866-268-6206 or visit universe.jobs to learn more.

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