At first glance, you would assume that Providence Health & Services is strictly focused on hiring healthcare professionals for their various roles. However, as the third largest not-for-profit health system in the United States, Providence offers job seekers employment opportunities far beyond healthcare positions.
When you’re an employer as large as Providence and hiring for more than one type of position, it is necessary to have a variety of recruitment marketing strategies created to reach your various audiences. For example, an employment brand and messaging meant to attract nurses may not have the same allure to aspiring software engineers. To help expand their brand past healthcare, Providence recognized the importance of a combination of separate recruitment marketing sites with different styles and features to help them reach their target markets.
They began this strategy by launching the newest edition to their already expansive recruitment marketing solution, geared toward promoting jobs within their Digital Innovation Group–http://Providence-DigitalInnovation.jobs. Providence’s overall solution already includes over 140 recruitment sites that include static pages, military skills translator and multiple career sites focused on specific professions with consistent hiring needs and more.
The Digital Innovation Group (DIG) is dedicated to finding the best and brightest talent that will innovate and make it easier for people to live healthy by building systems and programs that allow on-demand access to medical care. Their new career site reflects that mission by displaying available positions in areas such as software engineering and digital operations.
By using static pages for additional career information, the site is able to illustrate to job seekers exactly what it would be like to be a part of the Digital Innovation team, while also walking potential candidates through the employee benefits and perks. It’s important to include this information on its own career site because of how drastically it differs from a healthcare setting, like many of Providence’s other positions. A slider at the bottom of the page flips through “11 reasons to work for Providence” as a final opportunity to sell a career at Providence to job seekers.
To check out the full DIG career site, visit http://Providence-DigitalInnovation.jobs. To experience Providence’s full solution, visit http://www.ProvidenceIsCalling.jobs and gain inspiration on how you can turn your own career site into a recruitment marketing tool that highlights your company’s jobs, locations, culture and employment brand. For more inspiration, check out the work we’ve done for Flowserve, Rackspace, C&S Grocers and Sanford Health.
