DEAM17 | Exploring the Recruitment Marketing Track

DEAM17 RM Track 3

DEAM17 | Exploring the Recruitment Marketing Track

In today’s competitive workforce, establishing your organization as a desirable employer and ultimately attracting top talent can prove to be quite the task. This is where having an effective recruitment marketing strategy that promotes your stand-out employer brand becomes of the utmost importance. Whether you are looking to improve your social media presence, ramp up your career site or improve candidate experience, learning best practices from experts and peers can prove to be vital in moving your organization ahead.

DirectEmployers 2017 Annual Meeting & Conference (DEAM17) combines recruitment marketing best practices and trends with traditional recruiting tactics aimed at attracting students, individuals with disabilities, veterans and all top talent that you seek. Take a peek at some of these great recruiting sessions on the agenda and view the full agenda to see even more:

Reimagining the Candidate Experience: How Social Recruiting, Candidate Care, & Experiential Design Can Add Deep Competitive Advantage to Your Talent Strategy

Social media and employer review sites give employees and candidates alike the power to shape brand sentiment in real-time. But as the labor market grows more competitive, and with a global talent shortage looming, one key area becomes increasingly crucial in the fight for top talent—the candidate experience. What do candidates really expect from their experience? And how do you exceed the expectations of all applicants—especially the majority you don’t hire—so they are convinced to reapply tomorrow? Join Irma Long, VP of Talent Acquisition, Follett Corporation, and Mira Greenland, VP, CareerArc, as they dismantle the complexity of candidate experience design and redefine what makes the modern applicant journey complete.

Presenters: Mira Greenland & Irma Long

Building Employment Brand for Entry-Level Talent Acquisition

The National Association of Colleges and Employers (NACE) has paved the way in developing strategies and best practices that have helped guide employers when recruiting college and alumni talent. To provide additional support and insight, this session will draw on employer recruiting benchmarks from more than 700 employers and student survey data on career-related expectations and preferences from more than 20,000 students. Presenters will address on-going challenges related to responding to fast-paced changes in the talent acquisition landscape; building sustainable recruitment strategies for entry-level talent; and understanding what attracts entry-level talent to an employment brand. Attendees will walk away with strategic and practical ideas for building an employment brand and sustainable recruitment strategies among entry-level candidates.

Presenters: Matthew Brink & Marilyn Mackes

Creating the Customer Experience: Empathic Brand Advocacy

Your company’s brand and culture are really one in the same and it’s your job to help it evolve. So how do you think more broadly to build and maintain the culture and brand you want? During this session, you’ll learn how to broaden your recruiting definition of customers to include candidates, friends, families, hiring managers, etc, while connecting empathy with culture change and brand advocacy. Shaunda and Richard will walk you through a simple case study of a good “customer” experience and you’ll learn where impact can be made in attraction, hiring and onboarding stages.

Presenters: Richard Whitney & Shaunda Zilich

From Baby Boomer to Millennial: Understanding, Recruiting & Retaining Individuals with Disabilities

There are a wealth of resources available when it comes to understanding, recruiting and retaining individuals with disabilities, you just have to know where to begin. Let us walk you through the working lifecycle of an individual with a disability where we’ll discuss recruiting and hiring these individuals, reducing common fears managers have and providing the proper accommodations, resources and education needed to establish successful career paths. We will also discuss the shift in recruiting millennials with disabilities, their expectations and how you can work to meet those expectations and establish a diverse workforce inclusive of individuals with disabilities.

Presenters: Martha Artiles, Rosemary Cox, M.S., Dave Kearon & Katherine McCary

Veteran Hiring: Mapping a Successful Program & Overcoming the Bumps Along the Way

Veterans offer employers a unique set of skills due to their military background and instilled values and can help take your company to the next level of success. During this session, Lisa Rosser and Stacy Bayton will share the benefits of hiring veterans, what misconceptions surround veteran hiring and solutions to internal obstacles that may exist. The presenters will also share the top four talent challenges facing companies today when it comes to veteran hiring and how to align your veteran recruiting program to address these challenges.

Presenters: Stacy Bayton & Lisa Rosser

Regardless of skill level or area of focus, we invite you to join hundreds of your peers in a collaborative environment for learning, networking and fun. Time is running out–register today and help us celebrate ‘The Year of the Candidate’ in Indianapolis May 9-11!

About the Author

Kacie ClarkKacie Clark is the Communications Manager for DirectEmployers Association.View all posts by Kacie Clark »