Unplugged with Vantiv’s Tom Poole: Social Media and Customization Best Practices

Unplugged with Vantiv’s Tom Poole: Social Media and Customization Best Practices

Recruitment Marketing

Member company Vantiv is the nation’s largest PIN debit acquirer (The Nilson Report, March 2013) and one of the nation’s fastest growing technology firms. You might not realize it, but they’ve driven many of the changes that prompted the shift from cash to electronic payments.

Vantiv is also an innovator when it comes to customization and social media recruiting. Director of Recruiting Tom Poole sat down with us and discussed how the company developed a highly social recruiting model that has increased referrals, reduced agency spend and increased quality without adding headcount or incurring additional costs:

DirectEmployers’ Veterans Day Challenge: Share your own #ICanBecauseofVets message!

DirectEmployers’ Veterans Day Challenge: Share your own #ICanBecauseofVets message!

Video Blog

Today is Veterans Day, a holiday to honor those who have served in the U.S. Armed Forces. Men and women who sacrificed time with their families, comfort of their home and favorite foods, and sometimes their lives.

Our run of “I can… because of your service to our country” messages may be drawing to a close, but that doesn’t mean the gratitude ends today. We will continue to show our thanks through volunteer activities, donations, partnerships and our work on veterans.jobs.

In addition, we hope that our followers choose to send their own personal message of thanks. When veterans search #ICanBecauseofVets, we want them to find not just the eleven videos we produced but YOURS.

Veterans, thank you for your service and sacrifice! May we never forget that freedom is not free.

Here is our Veterans Day montage from our staff and families:

Because of Your Service, I Can: Go Backpacking

Because of Your Service, I Can: Go Backpacking

Video Blog

We are truly fortunate to have the freedom to pursue our dreams and soak up the simplest moments – while safe from harm. This is all possible because of the countless brave men and women who have served our country and defended our liberty.

The following is part of a series that captures a small sampling of what we can cherish because of veterans. This video comes from our Marketing Manager Lis Dennis:

Because of Your Service, I Can: Sing Whatever Song I Wish

Because of Your Service, I Can: Sing Whatever Song I Wish

Video Blog

We are truly fortunate to have the freedom to pursue our dreams and soak up the simplest moments – while safe from harm. This is all possible because of the countless brave men and women who have served our country and defended our liberty.

The following is part of a series that captures a small sampling of what we can cherish because of veterans. This video features a family member of Digital Strategist Ruth Toombs:

Because of Your Service, I Can: Enjoy a Day at the Amusement Park

Because of Your Service, I Can: Enjoy a Day at the Amusement Park

Video Blog

We are truly fortunate to have the freedom to pursue our dreams and soak up the simplest moments – while safe from harm. This is all possible because of the countless brave men and women who have served our country and defended our liberty.

The following is part of a series that captures a small sampling of what we can cherish because of veterans. This video comes from our VP of Marketing Nancy Holland:

Because of Your Service, I Can: Play Ball with My Dog and Spend Time with My Husband

Because of Your Service, I Can: Play Ball with My Dog and Spend Time with My Husband

Video Blog

We are truly fortunate to have the freedom to pursue our dreams and soak up the simplest moments – while safe from harm. This is all possible because of the countless brave men and women who have served our country and defended our liberty.

The following is part of a series that captures a small sampling of what we can cherish because of veterans. This video comes from our Public Relations Manager Jaime Costilow: