Optimize Your Recruitment ROI with Programmatic Advertising
DE Amplify automates job distribution, dynamically allocates budget to the highest-performing sources, and continuously optimizes spend in real time—so you drive qualified candidates, not just clicks.
Built by a nonprofit. Designed to reduce your cost per hire. No long-term contracts. No hidden fees.
Why Your Current Recruitment Spend Isn’t Working
Traditional job advertising is built on a model that doesn’t align with your goals. You pay a flat fee for placement, regardless of whether that placement produces a single qualified applicant. There’s no automation, no real-time reallocation, and no clear picture of what your budget actually returned.
The result? Overspending on underperforming channels, manual decisions made too slowly for a fast-moving market, and reporting that tells you how many clicks you bought—not how many candidates you hired.
DE Amplify changes the model entirely.
As a nonprofit operating since 2001, DirectEmployers’ mission is reducing online recruitment costs—and DE Amplify is the most direct expression of that mission to date.
← Scroll to compare →
| Traditional job ads | DE Amplify | |
|---|---|---|
| Pricing model |
Flat fee, paid regardless of results
|
Pay-for-performance, tied to real outcomes
|
| Budget control |
Fixed allocation, no flexibility
|
Real-time reallocation to what's working
|
| Placement decisions |
Manual, infrequent
|
Algorithmic, continuous
|
| Reporting |
Click volume only
|
Full-funnel: clicks, applications, hires, CPA
|
| Optimization |
None
|
Algorithms shift spend automatically
|
| Vendor incentive |
Maximize impressions
|
Maximize your outcomes, nonprofit mission
|
| Contract |
Often annual commitments
|
No long-term contract, pay as you go
|
How Programmatic Job Advertising Works With DE Amplify
DE Amplify runs a continuous optimization loop from the moment your feed goes live. Here’s what happens behind the scenes:
Feed Integration
Your open roles are pulled in via XML feed and refreshed multiple times a day. That means your bids and listings are always current and competitive, even in fast-moving markets.
Budget & Pacing Setup
We establish spend pacing, timing, and initial channel distribution based on your job categories, locations, and hiring priorities. No guesswork—every dollar has a purpose from day one.
Algorithmic Placement
Performance Analytics
Our platform analyzes CPC, application rates, and candidate quality across every active channel in real time. You see the full funnel—every click, every application, every cost per hire.
Automated Spend Reallocation
Budget automatically shifts to the sources producing the best results. Underperforming channels are deprioritized without any manual lift from your team.
Continuous Campaign Optimization
As market conditions change—and they will—your campaign adapts automatically. Seasonal hiring surges, geographic shifts, hard-to-fill roles: DE Amplify adjusts in real time.
Built for High-Volume and Hard-to-Fill Hiring
DE Amplify is designed for employers who need more than a job board can deliver:
Talent acquisition teams managing 50 or more open roles at any given time
Organizations with distributed or multi-location hiring across multiple geographies
Recruiters dealing with high-competition roles where standard postings aren’t moving the needle
HR leaders who need transparent, auditable reporting on recruitment spend
Companies looking to consolidate media buying under a single, trusted partner
Not sure if DE Amplify is right for your org?
Why Choose DE Amplify Over Other Programmatic Vendors
Unlike many traditional programmatic recruitment advertising providers, DE Amplify is built around a different approach—one focused on transparency, efficiency, and helping employers maximize the impact of their recruitment advertising investments. Rather than emphasizing ad spend, our model is centered on delivering meaningful results and long-term value.
The DirectEmployers Difference
Mission-Aligned Pricing
We don’t profit from inefficiency. As a nonprofit, our success is measured by how far your dollar goes—not how much of it we keep. That’s a fundamentally different incentive structure than every for-profit vendor in this space.
Consistent Feed Updates
DE Amplify updates multiple times a day, keeping your campaigns competitive around the clock—especially critical in tight labor markets where bid landscapes shift by the hour.
Complete Spend Transparency
You receive full visibility into where every dollar is allocated, what it returned, and what your true cost per applicant is across every channel. No blended rates, no black-box reporting, no hidden fees.
White-Glove Campaign Management
Our team brings over 80 years of combined recruitment advertising experience. We manage and optimize your campaigns—you stay focused on hiring, not media buying.
No Long-Term Contracts
Pause your campaigns whenever you need to. Our pay-as-you-go model means you’re never locked in, and there’s no financial penalty for adjusting to your organization’s reality.
ATS-Compatible XML Integration
DE Amplify integrates with major applicant tracking systems including Workday, Greenhouse, iCIMS, Taleo, Oracle, SAP SuccessFactors, and more via standard XML feed. Setup is handled by our team—no developer lift required on your end.
Frequently Asked Questions About Programmatic Recruitment Advertising
Ready to Stop Paying for Clicks and Start Optimizing for Hires?
Your next hire is out there. DE Amplify finds them—across every high-performing channel, with every dollar working as hard as it can, managed by a team whose mission is to reduce your costs.
No long-term contracts. Full transparency. Nonprofit-backed for reduced recruitment costs.
