Attracting top talent in today’s technology fueled environment requires innovative recruitment marketing tools that assist companies in providing an excellent candidate experience and capture an authentic view of the company’s brand and culture. As a top competitor for tech-savvy talent, Rackspace recognized that a bad hiring experience can ultimately lead to the right candidate turning down a job offer. When our client, Rackspace, noticed a significant volume of traffic coming from their DirectEmployers microsites, they chose to implement a full recruitment marketing solution that merged their established career site branding with our ability to win searches for targeted careers using the .JOBS platform.
Rackspace’s new career site design is all about the candidate experience. A flexible branding template, custom icons, images and employee testimonials immerse job seekers into the company culture.
The solution we built for them includes the following seven domains:
- http://rackspace.jobs/
- http://rackspace-amazonwebservices.jobs/
- http://rackspace-microsoftcloud.jobs/
- http://rackspace-openstack.jobs/
- http://rackspace-cybersecurity.jobs/
- http://rackspace-manageddataservices.jobs/
- http://rackspace-salesengineering.jobs/
In addition to presenting their job opportunities, we also designed multiple “static pages” including locations, culture, benefits and stories.
On the locations page, clicking a city opens up a static page with images, text and unique perks for that individual location. The culture page goes in depth with videos on holidays and community service opportunities. These features and more show candidates just what being a “Racker” is all about.
To provide a fully customized experience, we also created a space for embedded videos and custom icons that create an interactive experience for candidates and further emphasized Rackspace’s innovative brand and culture.
To experience the full solution, visit http://rackspace.jobs and gain inspiration on how you can turn your own career site into a recruitment marketing tool that highlights your company’s jobs, culture and brand.
