Brand Guidelines

DirectEmployers Association permits our members, partners and the media to use our name and logo as specified in these brand guidelines. We reserve the right to cancel, modify, or change the permission at any time and respectfully ask that you notify us should you choose to use any of our logos. For additional sizes or formats, please contact amanda@directemployers.org.

Primary Logo

The DirectEmployers logo consists of the following colors: DE Red, DE Black, DE Gray and white. The logo may be used on a white or DE black background and offers several text color options for maximum impact and clarity. In cases where the full-color logo is not appropriate, the 1-color versions are available for use.

DirectEmployers 4-color horizontal logo with DE gray text on white background
DirectEmployers 4-color logo with DE gray text on DE black background
DirectEmployers 4-color horizontal logo with DE black text on white background
DirectEmployers 4-color horizontal logo with white text on DE black background
DirectEmployers 1-color horizontal logo in DE black on white background
DirectEmployers 1-color horizontal logo in white on DE black background

Variations

Stacked Logo

DirectEmployers 4-color stacked logo with DE gray text on white background
DirectEmployers 4-color stacked logo with DE gray text on DE black background
DirectEmployers 4-color stacked logo with DE black text on white background
DirectEmployers 4-color stacked logo with white text on DE black background
DirectEmployers 1-color stacked logo in DE black on white background
DirectEmployers 1-color stacked logo in white on DE black background

Icon

DirectEmployers DE red icon logo on white background
DirectEmployers DE red icon logo on DE black background
DirectEmployers 1-color icon logo in DE black on white background
DirectEmployers 1-color icon logo in white on DE black background

Colors

[

DE Red

PANTONE: 1797U
CMYK: 1 / 87 / 89 / 4
RGB: 226 / 70 / 47
HEX: #e1472f

[

DE Black

PANTONE: Black 6U
CMYK: 86 / 69 / 43 / 55
RGB: 28 / 47 / 66
HEX: #1c2f42

[

DE Gray

PANTONE: Cool Gray 8U
CMYK: 20 / 11 / 12 / 32
RGB: 148 / 156 / 159
HEX: #949c9f

[

White

PANTONE: White
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: #ffffff