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Brand Guidelines

DirectEmployers Association permits our members, partners and the media to use our name and logo as specified in these brand guidelines. We reserve the right to cancel, modify, or change the permission at any time and respectfully ask that you notify us should you choose to use any of our logos. For additional sizes or formats, please contact amanda@directemployers.org.

Primary Logo

The DirectEmployers logo uses three colors: DE Red, DE Gray and white. Primarily the logo should be used on a white background for maximum impact and clarity. It may also be used in full color on a DE Black background. In cases where the full color logo is not appropriate, the 1-color versions are available for use.

DirectEmployers 4-color logo on white background
DirectEmployers 1-color logo in DE black
DirectEmployers 4-color logo on DE black background
DirectEmployers 1-color logo in white

Variations

Stacked Logo
DirectEmployers 4-color hero logo on white
DirectEmployers 4-color hero logo on DE black
DirectEmployers 1-color hero logo in DE black
DirectEmployers 1-color hero logo in white
Icon
DirectEmployers DE red icon logo on white
DirectEmployers DE red icon logo on DE black
DirectEmployers icon logo in DE black
DirectEmployers icon logo in white

Colors

[

DE Red

PANTONE: 1797U
CMYK: 1 / 87 / 89 / 4
RGB: 226 / 70 / 47
HEX: #e1472f

[

DE Gray

PANTONE: Cool Gray 8U
CMYK: 20 / 11 / 12 / 32
RGB: 148 / 156 / 159
HEX: #949c9f

[

DE Black

PANTONE: Black 6U
CMYK: 86 / 69 / 43 / 55
RGB: 28 / 47 / 66
HEX: #1c2f42

[

White