DirectEmployers Association launches .JOBS metropolitan focused career sites to help job seekers and employers connect through a local job network.

INDIANAPOLIS, April 26, 2012 /BusinessWire/ — To help address the high unemployment rate, DirectEmployers Association, a nonprofit consortium of global employers, continues to focus on creating a local job network that better connects job seekers with employers. Through a network of metropolitan and city-focused .JOBS microsites, job seekers can easily find local jobs and employers can benefit from the efficiency of the niche listing opportunities.

Finding metro-focused sites will be the simplest task for job seekers. Instead of using traditional search field methods, job seekers will be able to input their metro location followed by the .JOBS extension. For example, instead of using Google or Bing to search for jobs in the New York metro area, job seekers can enter into their browser. They will then be directed to the New York metro jobs microsite with employment opportunities available in that area. While traditional job boards focus on being general and all-inclusive, DirectEmployers metro-focused sites showcase only job opportunities within that city or metro-area. “So many times employers are pigeonholed into placing a job listing in a general job board that doesn’t focus on location. The majority of job seekers are searching for job opportunities in their local market,” commented Rick Wehrle, Vice President of Product Development, DirectEmployers Association.

Benefits of the metro-focused microsites don’t just extend to job seekers. Employers can target metro areas where they recruit heavily, allowing their job opportunities to be properly positioned and increase traffic to their career sites. “Compliance and job delivery to state workforce agencies have always been a focus of DirectEmployers. In addition to compliance efforts and partnership outreach, we are enthusiastic about further product development opportunities that help unite job seekers and employers. With the further development of .JOBS metro-focused microsites, we are able to maximize our membership offerings and assist in furthering recruitment reach,” said Bill Warren, Executive Director, DirectEmployers Association. While more products are set to release this coming year, the team at DirectEmployers continues to push for more innovation through technical advances.

About DirectEmployers Association

DirectEmployers Association is a leading nonprofit HR consortium of global employers that was formed to assist in the sharing of ideas, incorporating of best practices and research and development of technology where labor practices are concerned. Through this consortium, business standards are shaped and technology is used with respect to the diversity that is reflected in the various cultures embodied in a global workforce. Our recognized expertise in compliance, recruitment and cost effective technology enables our members to reach the largest, most diverse pool of quality job seekers worldwide.

MEDIA CONTACT: Nancy Holland, Vice President of Marketing, DirectEmployers Association, +1-317-874-9022,

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