Through an 11-part video series, DirectEmployers pays homage to the nation’s veterans and thanks them for their service and the freedom that it allows.
INDIANAPOLIS, November 3, 2014 // Business Wire // – DirectEmployers Association is showing its gratitude for veterans and active duty military personnel this Veteran’s Day via an 11-part “I Can…because of your service to our country” video campaign. Through this campaign, DirectEmployers staff members and their families thank veterans and military personnel by expressing what freedoms their service allows them to enjoy.
“Life is filled with vacations, sporting events, family get-togethers and fun activities,” commented Bill Warren, Army veteran and Executive Director of DirectEmployers Association. “Sometimes, it can just be a blur. In those moments of crazy, it’s easy to forget that not all people are granted this luxury and freedom…many are without. Even though it is not always top of mind, we, as U.S. Citizens, are always grateful for the men and women who have served our great nation and given us peace.”
One day and one “thank you” video didn’t seem like enough to honor veterans and active duty military personnel. The “I can…because of your service to our country” concept was created as an opportunity to reflect and send not just a thank you, but also a personal message to our nation’s veterans.
“We did not want the videos to be polished, scripted or edited to perfection. They needed to be raw and filled with emotion and imperfection, just as we are,” stated Nancy Holland, VP of Marketing at DirectEmployers Association.
Many individuals from the DirectEmployers staff stepped forward and felt compelled to share their gratitude – all ages, walks of life and depth but each coming from the heart. DirectEmployers is proud to share one video each day from November 1st thru the 11th in honor of Veteran’s Day, a day set aside to honor those who have served in the U.S. Armed Forces.
DirectEmployers challenges others to record their own “I can…because of your service to our country” video and upload it to their social media network of choice using the hashtag #ICanBecauseofVets. The Association as a whole thanks past and present veterans for their service and the sacrifices that are made daily to ensure our personal freedom is protected.
About DirectEmployers Association
DirectEmployers is an employer-driven association focusing on talent acquisition and OFCCP compliance that utilizes its technology and thought leadership to amplify job visibility and employment brand, facilitate partnerships to meet EEO/AA goals and provide proof of job delivery. For more information, visit http://www.directemployers.org.
Media Contact: Nancy Holland, Vice President of Marketing, DirectEmployers Association, (317) 874-9022, firstname.lastname@example.org
Jaime Costilow is a Marketing Manager specializing in social media and communications for DirectEmployers Association.