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Cost Per Applicant vs. Cost Per Click: Which Metric Should You Optimize For?

Cost Per Applicant vs. Cost Per Click: Which Metric Should You Optimize For?

by Jaime Costilow | Aug 26, 2026 | Recruitment Marketing

Key Takeaways Cost per click (CPC) tells you what you paid for traffic. Cost per applicant (CPA) tells you what you paid for a candidate, and only one of those numbers moves you toward a hire. The programmatic job advertising platform market is projected to grow from...
Why Programmatic Job Advertising Is Growing (And What It Means for Your Strategy)

Why Programmatic Job Advertising Is Growing (And What It Means for Your Strategy)

by Jaime Costilow | Aug 5, 2026 | Recruitment Marketing

Key Takeaways Programmatic job advertising uses software and data to automatically place, bid on, and optimize job ads across multiple channels in real time. The programmatic job advertising platform market is projected to more than double, from roughly $2.3 billion...
The Recruiter’s Glossary of Programmatic Advertising Terms

The Recruiter’s Glossary of Programmatic Advertising Terms

by Jaime Costilow | Jul 28, 2026 | Recruitment Marketing

Key Takeaways Programmatic job advertising uses software and algorithms to buy, place, and optimize job ads automatically, replacing manual posting and flat-fee guesswork. Understanding a handful of core terms, like cost-per-apply, bidding, and budget pacing, is...
Job Boards vs. Programmatic Job Advertising: What’s the Difference?

Job Boards vs. Programmatic Job Advertising: What’s the Difference?

by Jaime Costilow | Jul 20, 2026 | Recruitment Marketing

Key Takeaways Job boards are destinations; programmatic is distribution. A job board is a single site where candidates search. Programmatic job advertising is technology that places your jobs across many sites at once and manages the spend for you. The pricing models...
What Is Programmatic Job Advertising? A Guide for Recruiters Getting Started

What Is Programmatic Job Advertising? A Guide for Recruiters Getting Started

by Jaime Costilow | Jul 13, 2026 | Recruitment Marketing

If you’ve ever paid a job board a flat fee for a 30-day posting and gotten three applicants (two unqualified), you already understand the problem programmatic job advertising was built to solve.

What HR Compliance Requirements Apply to Federal Contractors?

What HR Compliance Requirements Apply to Federal Contractors?

by Jaime Costilow | Jun 24, 2026 | Networking & Education, OFCCP Compliance

Key Takeaways Federal contractors with contracts of $200,000 or more are covered by VEVRAA, and $20,000 or more by Section 503—both of which remain fully enforceable despite the January 2025 rescission of Executive Order 11246. Contractors with 50 or more employees...
When Hiring Algorithms Go Unmanaged: What the Stanford Algorithmic Hiring Study Means for HR Compliance

When Hiring Algorithms Go Unmanaged: What the Stanford Algorithmic Hiring Study Means for HR Compliance

by Jaime Costilow | Jun 16, 2026 | Networking & Education, OFCCP Compliance

Key Takeaways A Stanford study of 3.4 million real job applicants found that more than 25% of applications from Black candidates and nearly 15% from Asian candidates were directed to positions that produced adverse impact under Title VII standards. That risk was not...
What Is a CBO? How Federal Contractors Can Turn Community Partnerships Into Talent Pipelines

What Is a CBO? How Federal Contractors Can Turn Community Partnerships Into Talent Pipelines

by Jaime Costilow | May 27, 2026 | Networking & Education, Partners

Key Takeaways Community-based organizations (CBOs) are nonprofit workforce development partners that connect federal contractors to skilled, job-ready candidates from underrepresented communities—including protected veterans, individuals with disabilities, and more....
DEAMcon26 Day 3 Recap: Pay Equity, ChatGPT, Free Sourcing Tools, and a Closing That Left Nobody Comfortable Staying Still

DEAMcon26 Day 3 Recap: Pay Equity, ChatGPT, Free Sourcing Tools, and a Closing That Left Nobody Comfortable Staying Still

by Jaime Costilow | May 11, 2026 | Networking & Education

Key Takeaways The final day of DEAMcon26 delivered a high-density roadmap for navigating the intersection of talent acquisition, AI, and federal compliance. Key highlights included Brian Fink’s demonstration of free Google Custom Search Engines to bypass expensive...
DEAMcon26 Day 2 Recap: The Stakes Got Higher, the Conversations Got Sharper

DEAMcon26 Day 2 Recap: The Stakes Got Higher, the Conversations Got Sharper

by Jaime Costilow | May 5, 2026 | Networking & Education

Key Takeaways DEAMcon26 Day 2 shifted from high-level vision to ground-level reality, delivering a stark warning on the rise of AI-enhanced candidate fraud and the legal dangers of “deliberate ignorance” in EEO compliance. Key takeaways highlighted the...
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