Job seeker engagement, selection processes and training make up a lot of recruitment costs, so how can employers stand out without breaking the budget? In this video, VP of Digital Strategy Heather Hoffman will share how video is a great medium to consider for promoting your employer brand.

Key takeaways:

  • 190 million Americans watched an average of 397 online videos in the month of January 2014
  • 36% of these videos were advertisements
  • video can help candidates determine if your company culture is the right fit
  • accessible technology means creating videos doesn’t have to break the bank
Presenter Bill Fowles of Member company ABB will present on this very topic in his session “Making Your Own Branding Video” at the DirectEmployers 2015 Annual Meeting & Conference. Don’t miss this and other great presentations including a Recruitment Marketing pre-conference event, taking place May 13-15, 2015 in Indianapolis! Learn more and register at

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