Why pay attention to Manager – Digital Strategy Seth Flater? For starters, he graduated Cum Laude with a mathematics degree, keeps a graphing calculator in his night stand and finds math jokes funny. In addition, he has set-up over 29,000 source codes (and counting) and constantly analyzes metrics from thousands of domains. We sat down with Seth to get his perspective on data and employment branding trends. Listen to what he had to say in the following video:

Key takeaways:

  • While it’s good that employers are diving into data related to recruitment efforts, they need to look at the entire recruitment effort more holistically instead of viewing one vendor at a time and relying on simple division; there are many variables that can impact a cost-per-hire metric.
  • Many job descriptions are still missing key elements such as company culture and benefits related to that role. The more it becomes a job seeker market, the more picky they can be. Companies need to approach recruitment like sales.

Members can view Seth’s DEAM15 presentations in Pipeline. To learn how Seth and his team can help with your recruitment strategy, check out our recruitment marketing section.

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