From ‘Fairly Boring’ to Successful: Career Fair Optimization Made Easy

by | Aug 9, 2017 | Networking and Education, Recruitment Marketing

August is back-to-school time for students everywhere but for recruiters, the learning never stops. We may be great at many things in our busy careers but there is always room for improvement! Career fairs are one area that we hear recruiters are always looking to get more out of–that’s why we’ve put together a four-part content series focusing on tips to optimize your experience at hiring events, taking them from ‘fairly boring’ to successful! Let’s take a quick look at part one for some key considerations when choosing your next career fair, and be sure to sign up for the series to get the full guide and more!

Understand the Landscape

  • What positions do you currently have open and/or will you be hiring for in the near future?
  • Have you met with your executive team to align your hiring efforts with their vision for workforce development and geographical expansion?
  • Is there a focus on disability, diversity or veteran hiring?
  • Have you talked with your team to discover potential fairs they may be interested in, or ones they feel should be avoided based on negative past experiences?

Evaluate the Fair

  • Have you asked your potential career fair contact for collateral or advertising to learn more about the audience?
  • Have you written down additional questions you may have regarding the anticipated attendance, marketing opportunities, other participating companies, booth logistics, etc.?

Establish Your Goals

  • What are your (and your team’s) expectations for the event?
  • What are your key performance indicators and how do you plan to measure them after the event?

This is just a small portion of what you will learn! Sign up for this free content series for exclusive tips and checklists to help you evaluate, execute and measure career fairs and answer important questions, including:

  • How do I prepare for the career fair?
  • What should my ground game be?
  • How do I follow up after the event?
Kacie Koons
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