As buzz continues around the .jobs (dot jobs) Universe, people in the top-level domain (TLD) space are also taking notice. Here is an article from, prompted by a CircleID post.

500 Companies Supporting .JOBS TLD Shows “Big Win” for New gTLD Movement

By Matt Langan February 1st, 2011

Coming directly on the heels of our most recent post about what makes a successful generic keyword TLD, we came across this compelling CircleID post about .JOBS. While this particular TLD has been in existence since 2005, it recently went through some major developments that offer great lessons for other generic keyword TLDs, and provides a snapshot into the potential future for gTLDs.

.JOBS, the sponsored TLD focused on company names only that registry operator Employ Media, LLC runs, built a decent foundation over the years and signed on a few Fortune 500 companies like Geico and AT&T as tenants. So, the slow-building momentum was always there for this TLD.

Now, here’s where it gets good. Employ Media was granted by ICANN a new registry service to allocate by RFP non-company names. From there, it issued an RFP and six winners were chosen. The first to bring its TLD to market was the Direct Employers Association, who quickly jumped on board, creating a tipping point that will potentially make .JOB the de-facto TLD for anything related to posting and seeking jobs.

Through Direct Employers Association, more than 500 of the largest companies have now gotten behind the effort to bring this new TLD to market. Yes, we are talking about major companies like Verizon, Time Warner, AT&T, Marriott and others.

More important, these major companies have deep marketing pockets to help promote this new TLD and the “.JOBS universe” is already spreading.

For any organization hesitant to apply for new generic keyword TLDs, this case study should reinforce that the investment and effort into launching and running your own TLD are well worth it.

We would like to remind all the gTLD naysayers out there that the proof is in the pudding. By pudding, we mean 500 major companies supporting this effort.

View original post on by Matt Langan.

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