Billboard Homepages now will be available to employers looking to add further reach to their national brand presence.

INDIANAPOLIS, March 20, 2012 /PRNewswire-USNewswire/ — As the Internet transitions into a more visually stimulating environment, DirectEmployers Association, a leading HR consortium of global employers, launches the Billboard Homepage feature to the 50 U.S. States, Washington D.C. and three U.S. territories within the .JOBS platform. For a better example of the new Billboard Homepage design, see

“DirectEmployers Association is taking the .JOBS platform to the next level with upgraded Billboard Homepages,” stated Bill Warren, Executive Director, DirectEmployers Association. “Emerging social media sites, like Pinterest, are visually oriented and you have to have pictures and graphics that help cultivate both visual stimulation and user engagement. The upgrade to Billboard Homepages will help achieve this.”

The change to Billboard Homepages was prompted to improve the overall user experience within the .JOBS platform. “Implementing new Billboard Homepages was a natural progression from standard site headers. Images evoke emotions within people. In essence, humans have built-in instincts for recognizing landmark and corporate branded images. If we can appeal to regional, civic or corporate pride in job seekers we can better align them with employers,” commented Rick Wehrle, Vice President of Product Development, DirectEmployers Association.

As an added benefit, DirectEmployers member companies have an opportunity to sponsor the Billboard Homepage image on relevant sites to proactively strengthen outreach, target local candidates and enhance their recruitment brand. “AT&T finds great value in the sponsorship opportunity featuring a user directed slideshow which encompasses landmarks and corporate photographs to further enhance our branding strategy,” said Carrie Corbin, Strategic Staffing and Talent Attraction, AT&T. Among the many new feature releases scheduled for 2012, DirectEmployers anticipates Billboard Homepages will be available on city and veteran.JOBS microsites later this year.

About DirectEmployers Association
DirectEmployers Association is a leading HR consortium of global employers that was formed to assist in the sharing of ideas, incorporating of best practices and research and development of technology where labor practices are concerned. Through this consortium business standards are shaped and technology is used with respect to the diversity that is reflected in the various cultures embodied in a global workforce. Our recognized expertise in compliance, recruitment and cost effective technology enables our members to reach the largest, most diverse pool of quality job seekers worldwide.

SOURCE DirectEmployers Association

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