To benchmark diversity recruitment strategies of top employers and provide education around the topic, American Heart Association and DirectEmployers release a new white paper demonstrating how organizations have embraced workplace diversity.

American Heart Association–the nation’s oldest and largest organization dedicated to heart disease and stroke–releases a new white paper geared toward demonstrating how the organization has embraced diversity as a necessary key to their success. The white paper provides benchmarks on how to develop successful diversity recruitment strategies, using best practices and analytics from some of the nation’s top employers.

aha-white-paper4Cultivating a diverse workforce has continued to be an area of focus for employers around the nation–including American Heart Association. Titled, “Diversity is Why at American Heart Association,” this white paper delves into why diversity sits at the core of American Heart Association, and what strategies they put in place to embrace a solid diversity and inclusion policy. Stemming from data found in a recent member survey conducted by DirectEmployers Association on behalf of American Heart Association, this white paper also touches on how other employers measure diversity in their organization and what challenges they’ve encountered when trying to develop and/or execute a diversity recruitment strategy.

“Cardiovascular diseases and stroke afflict people of all races, ethnicities, genders, religions, ages, sexual orientations, national origins and disabilities. The American Heart Association is committed to ensuring that our workforce and volunteers reflect America’s diverse population,” commented American Heart Association’s Director of Talent Acquisition, Michael Goldberg. “As a talent acquisition professional, I want to raise the bar and encourage all organizations to embrace meaningful diversity and inclusion strategies. My hope is that this white paper will help my fellow practitioners build more effective diversity programs and better grasp why diversity truly matters.”

The Society of Human Resource Management (SHRM) will also be featuring Michael Goldberg, American Heart Association’s Director of Talent Acquisition and white paper author, in a live Twitter chat tomorrow at 3:00 p.m. ET discussing the organization’s diversity recruitment strategy and his upcoming session at the SHRM Diversity & Inclusion Conference & Exposition on Wednesday, October 28, 2015 in Boston, MA from 9:30 a.m. – 10:45 a.m. Join the conversation using #nextchat to participate. Michael will also be presenting on the topic during DirectEmployers 2015 Virtual Employers Connect on November 19, 2015 from 11:30 a.m. – 4:30 p.m.

To download a complimentary copy of the white paper, visit

About DirectEmployers Association
DirectEmployers Association is a nonprofit Member-owned and managed association formed in 2001 by 14 leading Fortune 500 companies searching for a way to reduce recruiting costs, while regaining ownership of their recruitment brand. Through collaboration with these individuals, DirectEmployers developed proprietary technology that has since led to the creation of our flagship product—a federal contractor compliance solution that assists with the Office of Federal Contract Compliance Program’s (OFCCP) VEVRAA mandatory listing requirements and Section 503 regulations. Now with over 800 employers varying in industry and size, we’ve expanded our Member benefits to include a Partner Relationship Manager (PRM), networking and educational opportunities and fully customizable Recruitment Marketing Solutions.

About American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit or call any of our offices around the country.

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