Heather Hoffman

Chief Operating Officer, Recruit Rooster by DirectEmployers

Heather Hoffman is the Chief Operating Officer at Recruit Rooster, a wholly-owned subsidiary of DirectEmployers Association. With enthusiasm, honesty, and 15+ years of experience in talent acquisition, Heather leads the Recruit Rooster team comprised of creatives, recruiters, data analysts, and marketers aimed at helping employers establish a prominent web presence to appeal to targeted and specialized job seekers. Through innovative technology, engaging video and real-life photos, recruitment marketing, and creative solutions help DirectEmployers 900 Members further establish and expand their recruitment marketing efforts.

Prior to her role at Recruit Rooster, Heather was the VP of Digital Strategy at DirectEmployers Association. Hoffman’s previous talent acquisition experience includes in-depth experiences revolved around entrepreneurship, management, and outsourced hiring. With varying work experience, her career path has equipped her to understand the challenges employers face and provide better solutions to assist with online recruitment and talent acquisition obstacles.

Heather is passionate about helping employers create a recruitment marketing strategy that illustrates their brand and helps attract the right candidates for the job. She is dedicated to continuing to provide superior customer services, product quality, and creative innovation in which DirectEmployers is recognized. Heather holds a Bachelor of Science degree in Consumer and Family Sciences from Purdue University. Outside of the office, Heather can be found spending time with her family, which includes her husband, son, and daughter.


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