JobCentral and Gumiyo, Inc. Partnership

WOODLAND HILLS, CA –(Marketwire – January 31, 2008) – The DirectEmployers Association and Gumiyo, Inc. announced today the availability of the JobCentral’s job listings through the Gumiyo platform to mobile devices. The DirectEmployers consortium created the JobCentral National Labor Exchange in 2004 to help companies combat rising online recruitment costs. Gumiyo provides a robust mobile technology service that connects buyers and sellers in real time by extending the traditional online marketplace to mobile phones using text messaging.

With this announcement, the DirectEmployers Association’s member companies, consisting of over 350 of the Fortune 500 companies, can immediately reach a perspective employee as soon as a job is posted on the site. Job seekers simply set up a Gumiyo Job Alert, profiling the job they’re looking for. Gumiyo immediately notifies the job seeker as soon as a matching position becomes available.

A potential employee can text JobCentral’s uniquely branded Go Code™, “Job,” to GUMYO (48696) and select from the complete list of positions offered through the JobCentral service. Studies have shown that by including the mobile channel as part of an organization’s integrated marketing and sales campaigns, a company can effectively address the prospect’s sense of immediacy and relevancy resulting in increased response rates of up to 10%.

“This is one of the most exciting applications of the Gumiyo platform to date,” said Shuki Lehavi, president and CEO of Gumiyo Inc. “Every corporation is competing for talent while attempting to keep recruiting costs down. It goes without saying that while the Gumiyo platform helps the members of DirectEmployers Association achieve these goals, our platform’s technologies use the mobile channel to give the Association’s members access to the right applicants immediately and speed can sometimes play a crucial role in getting to and winning over the right talent.”

“Job seekers are mobile, and now through Gumiyo’s exciting technology so is the JobCentral National Labor Exchange,” said Chad Sowash, vice president of Business Development with DirectEmployers Association. “We are happy to announce that jobs listed in JobCentral’s National Labor Exchange are now dynamically fed into Gumiyo’s mobile platform, providing companies an opportunity to connect with today’s extremely mobile talent pool.”

DirectEmployers Association shares best practices, creates new industry standards, provides research, and develops and manages systems and software for employers to increase labor market efficiency and reduce recruiting costs. JobCentral National Labor Exchange, an Alliance with The National Association of State Workforce Agencies (NASWA), is the Association’s flagship service. Its member companies include an impressive group of industry leaders such as Abbott Laboratories, Analysts International, Allstate, ALLTEL Corporation, Anheuser-Busch, Ashland, Avaya, Bausch & Lomb, Baxter, Bell South, Cargill, Cisco, Coca-Cola, General Electric, General Dynamics, H&R Block, IBM, International Paper, Johnson & Johnson, Lockheed Martin, Mellon Financial Corporation, Merck, Harris Corporation, Home Depot, Honeywell, Hewlett-Packard, Johnson & Johnson, Mayo Clinic, Northrop Grumman, Procter & Gamble, Raytheon, Southern Company, Sprint, Textron, The McGraw-Hill Companies, Union Pacific, Volt Information Sciences, Siemens, and Xerox Corporation. Visit www.jobcentral.com.

Gumiyo provides a platform that matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. Providing a flexible private-label solution, Gumiyo enables organizations to quickly incorporate the mobile channel into their marketing mix with minimal investment while getting the best and latest technologies the mobile medium has to offer. Founded by Shuki Lehavi and Rich Abronson in Woodland Hills, CA, Gumiyo is committed to revolutionizing the mobile marketing experience and maintaining thought leadership in the mobile industry. For more information visit www.gumiyo.com