Using Social Media/SEO in Recruiting


Fan pages on Facebook give organizations the opportunity to disseminate career information.  Here I typed in “jobs” and found AT&T’s College Connection Fan Page with 676 fans (TALENT COMMUNITY).

AT&T Facebook page

Facebook is a great tool to reach college students but it now reaches beyond that demographic.

Some Best Practices to point out here are the custom tabs – including On Campus, Programs, and Internships.  Inside the On Campus tab, you see the section “March’s College Hire Spotlight”- this is a great way to make the application more personal and create an opportunity for viral distribution of the pages.

AT&T Hire Spotlight

Stay tuned for the next post about LinkedIn.

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