Sodexo is a great example of engaging Followers on Twitter without spamming them. There are tweets about scholarships; links to company blogs; ReTweets of company information tweeted by other Sodexo employees and conversations with candidates and employees.
Sodexo has 3,043 followers and they are listed 206 times.
There are two tools that we use and highly recommend… SocialOomph and HootSuite to manage your content. With SocialOomph, you are able to schedule tweets and track @ mentions. HootSuite allows the flexibility of tweeting articles and blogs from your toolbar.
However, be careful and research the automated tools thoroughly to avoid account suspension. Avoid sites like www.IWantFollowers.com and others that will beef up your follower numbers. Big follower numbers can take some time so the best way is to provide relevant content, cross-post your information, market your twitter account and be patient, the followers will come.
Rick Wehrle, DirectEmployers’ VP Product Development, sent me an email with ClickZ’s blog post about a new product called JobDeck -launched for recruiters to have their tweets indexed and connect with potential candidates. Check it out!
Stay tuned for the final post on this topic… Search Engine Optimization & Custom Landing Pages.
