Over the last couple weeks there have been 3 separate posts showing the power of multiple domains. They can be found here, here, and here.  Finishing this series will be Lockheed Martin and their multiple microsite strategy. In January of 2011 Lockheed Martin released 68 .JOBS Microsites, and due to the use of multiple microsites they have seen a 115% increase in traffic over the past year.  Just like with the previous companies highlighted, (CenturyLink, IBM, and IHG) the results speak for themselves.  Below is a screenshot of their member microsite which can be found at lockheedmartin.jobs.  Their other 67 sites include things like Top Secret, Veterans, Cyber, and Maryland.


Seth Flater
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