Q: Data Robot, every week you have graphs and tables showing pages indexed, impressions, visits, conversions, and CTR (Click Through Rate). Can you define each of those for me?
A: Great Question, below are the individual metrics with definitions.
Pages Indexed = Amount of Unique Pages that Google Sees from your site. Google goes out and crawls websites on a daily or weekly basis depending on the popularity of your site. The amount of unique pages that their bots crawl is the pages indexed for that site.
Impressions = How many times your .JOBS microsite was presented to a job seeker on Google, could be loosely defined as how many times did you rank well enough in a Google search to be seen.
Visits = How many people visited this site, if a person visits multiple times it counts towards the total
Conversions = How many people click apply on a job, click your talent community button, or click on one of your social media links at the bottom of the microsites.
CTR (Click Through Rate) = Percentage of visits that turn into conversions
- Mobile vs. Tablet, Which is More Popular for Job Searching? - October 8, 2014
- My.jobs Microsite Branding of the Week (P66onCampus.jobs) - August 13, 2014
- My.jobs Microsite Design Guidelines – Get them to the Jobs - June 18, 2014
