Aetna is showing their commitment to hiring Veterans by rebranding their crosswalk with a flexible homepage template. When you visit you will find a beautiful page with lots of relevant information that a Veteran jobseeker can benefit from. Everything on this site is tailored towards hiring Veterans from the custom tag line at the top to the important links at the bottom. Aetna created a video specifically for this site that speaks directly to the viewer giving the site an interactive feeling. With this flexible homepage template, Aetna can display their Culture and Values pie chart to give the Veteran jobseeker an idea whether or not it would be a good fit. All of these features match the overall style of Aetna’s corporate career site. These changes are sure to bring more traffic and better informed Veteran job seekers.

Aetna Veterans Mobile Video

Seth Flater
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