The DirectEmployers 2014 Annual Meeting and Conference (DEAM14) is just around the corner–I mean that literally, it’s less than 30 days away at this point and we couldn’t be more excited to see regular attendees and new faces as well. While we hustle around finalizing last minute details, I thought I’d take a moment to highlight a session entitled, “Redefining Your Online Presence to Attract Diverse Candidates,” which features DirectEmployers Manager of Digital Strategy, Seth Flater, and Kristy Seidel, Hyatt Corporation’s Director of Talent Acquisition.

Heather Hoffman & Seth Flater of DirectEmployers Association

Heather Hoffman and Seth Flater from DirectEmployers Digital Strategy team presenting on the .JOBS Roadmap at DEAM13.

While many of you may have heard of the .JOBS top-level domain, or even invested in its technology, the .JOBS platform has continued to further evolve and is now viewed as a highly sought-after online recruitment tool. In addition to improved job seeker experience, branding and SEO capabilities, the platform is also being used as a tool to disseminate job openings to sites built specifically for diverse candidates such as veterans, individuals with disabilities and minorities. As part of the OFCCP’s revisions to VEVRAA and Section 503, employers need trackable and measurable outreach to diverse that further prove to the OFCCP that your organization has gone the extra mile to list your jobs and better connect with these diverse job seekers.

At DEAM14, Seth and Kristy will take the stage and address how companies can improve their online presence and make their jobs known to the diversity community by strategically listing them on sites that target that specific niche. When looking to reach a particular segment of job seekers, keyword-targeted sites like, and can play a huge role in making job opportunities known and branding your company as a diversity-friendly employer.

Seth will provide analytics and back-end knowledge, while Kristy will discuss the accomplishments of Hyatt Corporation who has actively pursued integrating a diversity solution into their recruitment strategy. During this time, she will discuss why Hyatt chose to use the .JOBS platform, as well as deliver analytical data that supports why this solution should be considered a viable option when weighing alternatives.

This session is just one of the learning opportunities that will be available at DEAM14, so join us March 25-27 in Washington, D.C. Not only can you network with colleagues and potentially meet with nationwide partners, you’ll be able to learn other corporation’s best practices when it comes to tackling OFCCP challenges. Take a moment and register to attend our conference today!

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