At DirectEmployers Association, we’re constantly looking for ways to improve upon our products, services and presentation of both.
Conferences fill our calendar in the spring and summer. It’s easy to just ship leftover promo items, product cards, and the ole’ tried and true 10’ x 10’ display and let our association representatives tell the rest of “our story.” But this year, we tried something a little different.
Enter in augmented reality. It’s a way to bring images to life, give additional information and provide a call to action. It’s fairly simple –
- Download the Layar App
- Scan an image with the app on your phone, tablet or Google Glass
- Hold the device still and enjoy the interaction
Scannable images can be on cereal boxes, magazine pages, displays, t-shirts, walls, product cards, labels and more!
Recently, we designed t-shirts for the 2014 SHRM Annual Conference & Expo. We wanted to provide three different experiences with our t-shirts. Download the Layar App and check these out:
The purpose of the “Grad” shirt is to show new grads where they can search for jobs and what type of jobs they will find. Our goal was for the scanner to try http://Graduates.jobs. There is yet another purpose for this shirt – to show employers that, as a Member of the Association, their jobs will appear in front of graduates conducting a search on this site.
The purpose of the “Techies” shirt is to show job seekers we have designed sites within My.jobs that target their area of expertise. In this case, techies –both young and experienced – can find employment opportunities on Technology.jobs. Our call to action was to show job seekers and employers what our special interest / industry sites look like by taking them to http://technology.jobs. There is yet another purpose for this shirt – to show employers they can be featured as a company with logo placement linking candidates to their jobs and/or display a corporate video.
The purpose of the “Vets” shirt is to show veteran job seekers we have designed a site within My.jobs that features a military occupation code translator. Type in a MOS/MOC and the site will pull jobs that are relevant and equivalent. Our goal was to show how the translator works and give scanners an opportunity to try it while captured in the AR interaction by sending them to http://veterans.jobs. It is also demonstrated how employers can be featured as a company with logo placement linking to their jobs and/or display a corporate video on this page.
The back of the shirt (below) was the perfect opportunity to sum it up and provide one last opportunity to get more information by providing a phone number, email address and informational site.
Interested in additional augmented reality inspiration? Get your device ready to scan and visit https://www.layar.com/augmented-reality/inspiration/.
Have a suggestion for our marketing team? Email us your thoughts and ideas to Lis@DirectEmployers.org.
Until then, happy scanning!
