Nearly 60% of all job seekers have indicated that they’ve had a poor candidate experience while trying to find employment.1 A number a factors play into this experience, such as lack of information, branding and follow-up, which may ultimately deter a potential candidate from considering a career with your organization. U.S. Pharmacopeial Convention (USP) viewed candidate experience to be a top priority when it came to redesigning a new career site, so much so that they focused their entire career site on providing candidates with all of the information they would need before even applying. Now, job seekers can get an idea of what a career with U.S. Pharmacopeial would be like through the use of images, videos, infographics and more.
As part of the creative development process, the Digital Strategy team assessed where USP currently was and what they were looking to achieve with their new career site. After initial conversations, USP choose the Flexible Branding template, military skills translator, custom jobs map and static pages that allow for the creativity needed to enhance their candidate experience and showcase their brand. USP now has two career sites, which include:
Aside from presenting their job opportunities, we created a variety of static pages on the site including About Us, Culture, Benefits, Learning & Development, and Internships & Students. These pages, along with their Flexible Branding Template, provide a little more space on the site for content related to the company and careers.
On the About Us page, job seekers can get a better idea of what U.S. Pharmacopeial Convention does. The Culture and Benefits pages include information on what it would be like to work there, through the use of recruitment videos and infographics.
On the Learning & Development page, candidates can learn about the continued education opportunities such as tuition reimbursement, certifications, shadowing and more. The Internships & Students page goes in depth on their internship program with details such as the duration, location, dates, requirements and objectives.
With the Military Skills Translator on their dedicated Veterans Page, job seekers can search for available jobs while being matched with their military skill set.
To check out the full career site, visit http://USP.jobs and gain inspiration on how you can turn your own career site into a recruitment marketing tool that highlights your company’s jobs, locations, culture and employment brand. For more inspiration, check out the work we’ve done for Flowserve, Rackspace, C&S Grocers, Sanford Health and Providence Health & Services.
1. “23 Surprising Stats on Candidate Experience – Infographic.” CareerArc.com. http://www.careerarc.com/blog/2016/06/candidate-experience-study-infographic/
