Let’s face it, social media has become a medium for sharing your favorite things. From educational articles to funny blog posts and news stories, we use channels like Facebook, Twitter, LinkedIn and more to interact with our friends, peers and sometimes even perfect strangers. If you are anything like us, you’ve been completely frustrated a time or two when you’ve started to share an article only to find that the populated link is sharing the wrong photo or sometimes nothing at all. Enter open graph protocol.
For those technically inclined people, Open Graph protocol enables any webpage to become a rich object in a social graph. Say what? In short, Open Graph protocol is the hidden descriptors in the code of a webpage that are used by social media platforms to summarize a post when you click share. This can even help you better optimize your job for social sharing!
Here’s the fix: go into the code and find the metadata section of the page by searching for the phrase head. Once you find this section, you’ll see title and description information. Use this section to write a quick title and description for the article, as well as include a link to an image that represents the webpage. For job posts, this information could include your logo, job title and short description so your jobs make an impact when shared.
Now that you’ve added a new tech term to your wheelhouse, check out your jobs. Do you have your Open Graph protocol set? If not, it’s time to get to work.
Until next time!
Jaime Costilow is the Marketing Director for DirectEmployers Association. In her role she leads the marketing department through a hands-on approach in which she assists the marketing managers with content production, public relations, social media and strategy. She has been with the Association since 2012. Full Bio »