How can a top-level domain go from 0 to 330 miles per hour? Very simply, when affixed to Bruce Litton’s Lucas Oil/Slick Mist Top Fuel Dragster. This sponsorship opportunity was made possible through Heather Hoffman, VP of Digital Strategy, and her father, Top Fuel driver, Bruce Litton. After learning more about the Association, Litton offered DirectEmployers the unique opportunity to build awareness for the .JOBS top-level domain by sponsoring his Lucas Oil dragster during the Mac Tools U.S. Nationals race. This nationally televised event, taking place August 29th through September 3rd at the Lucas Oil Raceway, brings together Top Fuel racers from across the nation to compete in the oldest and most prestigious drag race in the world.
Through this complimentary sponsorship, the .JOBS top-level domain will be on display for not only attendees but the estimated 60 million NHRA fans who watch the televised events. While the .JOBS logo and information will be on display for the Mac Tools U.S. Nationals only, DirectEmployers appreciates the chance to build awareness through this sponsorship opportunity.
