In my last post I quickly covered the top 5 recommendations we give to companies to help with organic traffic growth. Today we are going to dive deeper into the first recommendation.
- Link to your .JOBS Microsites from your corporate career site
The power of linking is something I have covered many times over the last year with many different companies. Below are 3 blog posts built specifically around the idea of linking to your .JOBS microsite from your corporate career site.
- Power of Linking – Norfolk Southern
- Power of Linking – Avis Budget Group
- Power of Linking – Eaton Corporation
Today we are going to look at another example proving the power of linking for SEO growth. Powell Industries linked to their .JOBS microsite (PowellInd.jobs) on August 13, 2013. The results they have seen in terms of traffic growth have been amazing. Below is a screenshot of their corporate career site showing the place where they link to their .JOBS Microsite, and a screenshot of their .JOBS Microsite.
Here are the results they have seen in traffic growth in the 30 days (1 month) after they implemented the linking strategy.
- 230% Increase in Visits
- 288% Increase in Conversions
- 213% Increase in Organic Visits from Google, Bing, and Yahoo
- Mobile vs. Tablet, Which is More Popular for Job Searching? - October 8, 2014
- My.jobs Microsite Branding of the Week (P66onCampus.jobs) - August 13, 2014
- My.jobs Microsite Design Guidelines – Get them to the Jobs - June 18, 2014
