64% of candidates list career sites as a top resource channel for researching new opportunities.1 What does this mean for employers? Career sites act as your first impression with a candidate, and many employers have taken note and are dedicating more time to their career site’s candidate experience and upping their recruitment marketing initiatives. Employers are now going to great lengths to ensure their career site is easily found within a company’s main website, giving candidates easy access to open opportunities. Even at times when there aren’t open jobs, candidates are still researching culture, environment, benefits and more–and even taking time to join a talent community if one is offered for future consideration. All of these factors bundled together mean one thing–it’s essential to provide job seekers with enough content to pique their interest and make working for you more desirable.
Playing on candidate experience and design aesthetic, ID Analytics placed their brand new .JOBS career site link directly into their main navigation, while seamlessly blending the design to match the main website. Job seekers can navigate from ID Analytics’ .COM website to http://idanalytics.jobs without seeing any change in format or branding.
They added a variety of pages to their .JOBS career site including The Jobs, The People, The Office and The Perks. These pages provide job seekers with additional content about the company, as well as a better idea of what a career at ID Analytics would be like.
The Jobs page provides candidates with a photos and a description of the different types of positions they have including data scientists, software engineers, tech ops and more. The page also includes a complete list of their teams, complete with hover effects to give additional details.
The People page is equal to a culture page typically found on other career sites. Job seekers can find information on the people who make up the ID Analytics team–including images and quotes from current employees, as well as community service opportunities.
As shown on The Office page, ID Analytics highlights their workspace, as well as some unique characteristics about the office atmosphere. This includes onsite yoga classes, walk-to-lunch days, organized happy hours, celebrations, contests and more. They also explain a little about their transparent management style and agile workspace.
A majority of a candidate’s initial questions can be answered on The Perks page. ID Analytics provides information on work-life balance, health benefits, financial benefits, time away and more. They also list off some of the smaller perks such as Bagel Mondays, leadership forums, and wellness events.
To check out the full career site, visit http://idanalytics.jobs and gain inspiration on how you can turn your own career site into a recruitment marketing tool that highlights your company’s jobs, locations, culture and employment brand. For more inspiration, check out the work we’ve done for Flowserve, Rackspace, C&S Grocers, Sanford Health, U.S. Pharmacopeial and more!
1. “2015 Candidate Experience Research Report.” TheTalentBoard.com. http://www.thetalentboard.org/cande-awards/cande-results-2016