One of the things that we recommend to all the companies using a .JOBS Career Microsite is that they link to the microsite from their corporate career site. We recommend this, because the most trusted source of job related information for any particular company is the...
Q. What do job seekers type into my search box and where can I find that information? A. First, I need to make sure everybody understands what I mean by search box. A “Where” and “What” search box can be found on every .JOBS Microsite page....
At the beginning of each new month, one of the things I like to track is the job search landscape across the major search engines. The job search landscape tells us the number of people who went out to a search engine and typed in a query that included the word...
LockheedMartin-TopSecret.jobs is one of my favorite domains in the .JOBS Universe. Thinking of certain jobs being considered “Top Secret” makes me think of James Bond and Mission Impossible. Below you will see the home page for the site. You will see...
In February of 2012 IHG approached us about wanting to drastically change the look and feel of their .JOBS Microsites (they have 28 of them). Their microsites when first launched had minimal branding and basically had a logo with an ad like image at the top. They...
.JOBS Career Microsites are built to be very flexible. We have over 2,500 different sites and they all look different. One of the most flexible and useful features of the technology is that it allows for the company to build its very own custom job filter. To...
Within .JOBS we have many exciting partnerships, but one of our best is the partnership that we have with Milicruit. We have partnered with them on their 10,000 Jobs Challenge. Milicruit has been on the forefront of using technology to help transitioning military...
Q: Everybody keeps telling me we need more organic traffic to our jobs. What exactly does that mean? A: Organic traffic is defined on Wikipedia as web traffic that comes from unpaid listings on search engines or directories. If you are like me, that definition offers...
One of the things that I am most excited about with this blog is the ability to highlight different microsites. At the time of writing this blog we currently have 2,339 domains using the .JOBS Microsite technology, and they all look different. That means we have a...
Q: Within Google Analytics there is a Conversion Section. What exactly is a conversion? A: Google is a big fan of branding the different metrics they track. For instance instead of calling a section visitors, they title it audience to make it feel more friendly....