Recruitment Marketing Solution: From Frankensite to Branded Brilliance

by Jaime Costilow | Nov 10, 2015 | Recruitment Marketing

Multiple brands, countless resources and an outdated career site limited Providence Health & Services–the nation’s third largest not-for-profit health system–from truly reaching their target audience and accomplishing their hiring goals. After analyzing their...

Global Organizations Join Forces to Better Understand and Address Workforce and Unemployment Challenges

by DirectEmployers Association | Mar 7, 2013 | Archive: Soapbox Holland

Different countries share same workforce challenges The National Association of State Workforce Agencies (NASWA) hosted a joint event with the World Association of Public Employment Services (WAPES) and the Organisation for Economic Co-operation and Development...

SEO Focused Sessions Help Attendees Get on the Right Track

by DirectEmployers Association | Nov 8, 2012 | Archive: Soapbox Holland

A vital component of DirectEmployers Association is sharing knowledge, resources and best practices. It makes us all better practitioners and helps drive innovation in our industry. One of the key ways we execute this part of our mission is through the DirectEmployers...

Understanding SEO for Job Postings

by DirectEmployers Association | Jul 30, 2012 | Archive: Soapbox Holland

SEO or search engine optimization is not just a buzzword or fad that’s changing at any point in time. The facts are that almost every computer user frequents either Google or Bing each day, and if your websites are not being properly optimized and indexed you could be...

SEO Basics for HR, Recruiting, and Career Pages

by DirectEmployers Association | Jun 15, 2012 | Archive: Soapbox Holland

Did you know that each month there are approximately 226 million job-related searches on Google alone? If you’re not ranking high on search results pages, you could be missing out on great candidates. This is just one of many compelling reasons you need to...

3 Ways to Track and Improve Your Sourcing Strategy

by DirectEmployers Association | Apr 2, 2012 | Archive: Soapbox Holland

Technology has afforded us the ability to do more with less and get our jobs out to the public faster and more efficiently. With the addition of social media and other disruptive technology though, it’s important to continually assess our efforts to remain efficient...

Member Spotlight | Marty Spokony, Xerox U.S. Recruiting Manager

by DirectEmployers Association | Jun 14, 2011 | Archive: Soapbox Holland

“I enjoy the strategy of business, and where business can go, particularly in our industry. I am fascinated by change and like to be thought of as a change agent.” Marty Spokony U.S. Recruiting Manager, Xerox Marty Spokony has been at Xerox for three and a half years...

Member Spotlight | Francene Taylor, IHG Director of Resourcing

by DirectEmployers Association | Apr 28, 2011 | Archive: Soapbox Holland

“There’s nothing better than saying that’s the right person for that job and I helped make that happen.” Francene Taylor Director of Resourcing, IHG (InterContinental Hotels Group) In any given month, Francene Taylor has 1,200-1,500 job openings to fill. She’s the...

Recruiting, Sourcing and Hiring in 2010 (Part 6)

by DirectEmployers Association | Apr 7, 2010 | Archive: Soapbox Holland

Search Engine Optimization & Custom Landing Pages In an April 2009 Mashable blog article, Lee Odden, CEO of TopRank Online Marketing stated, “Implementing a social media marketing program without optimizing content is leaving money on the table. Useful content...

Recruiting, Sourcing and Hiring in 2010

by DirectEmployers Association | Mar 30, 2010 | Archive: Soapbox Holland

Part 1 – Using Social Media/SEO in Recruiting There will always be hiring- whether it’s to backfill positions, staff for sales of new product launches, or increase headcount due to growth. It’s important to embrace social media in our hiring practices. Why? Many...