24 Hour Fitness: Showing There’s More Jobs than Just Fitness

Featured Image Recruitment Marketing Rebrand3

24 Hour Fitness: Showing There’s More Jobs than Just Fitness

A common misconception that many employers face is that they only offer careers that align with their products or services. Using 24 Hour Fitness as an example, many job seekers envision only careers focused on personal training or some sort of exercise instruction. However, 24 Hour Fitness offers a variety of other careers–such as club management, sales, operations and more. In order to help job seeker better understand their opportunities, 24 Hour Fitness upgraded their career site and focused on displaying the various types of positions they had available–including personal training, group exercise, sales and corporate positions.

24 Hour Fitness Career Site Homepage

24 Hour Fitness Career Site Homepage

To help illustrate their brand and showcase their jobs, we developed the following recruitment marketing solution, which included:

  • 5 Career Pages
  • Branded Military Skills Translator
  • Flexible Branding Template
  • Custom Jobs Map
  • Jobs Syndication

24 Hour Fitness built out 5 sites including We Are 24, Our Team Members, Career Growth, and Featured Careers. First up, the We Are 24 page was designed to provide job seekers with some insight on what 24 Hour Fitness is all about. It elaborates on being more than a career, while focusing on being a part of an energetic, caring community. Photos are displayed throughout followed by content explaining their company culture, which includes encouraging employees to live their fittest and healthiest lives.

'We are 24' Static Page

‘We are 24’ Static Page

On the Team Members page, candidates can get a better idea of 24 Hour Fitness’ diverse community of health and fitness professionals, group exercise instructors, team members and staff. This page also features custom images of employees on the job in a group exercise class, personal training and more.

‘Our Team Members’ Static Page

The Career Growth page shows their dedication to difference facets in business and gives job seekers the ability to also research career development options. This includes displaying readily available career tools; such as an online resource that offers training in any department they are interested in exploring. By highlighting these tools, candidates see that there is room for growth in their position.

'Career Growth' Static Page

‘Career Growth’ Static Page

The Featured Careers page shows off all of the different types of positions that 24 Hour Fitness has to offer. From club positions to corporate, there are a variety of options available for candidates to explore nationwide. Using a mix of text, images and icons, job seekers can easily navigate the page and learn about each job category and find the job that best fits their career aspirations.

'Featured Careers' Static Page

‘Featured Careers’ Static Page

For job seekers who are already aware of 24 Hour Fitness and their ideals, we also developed a simple View All Jobs page for candidates who want instant access to available positions. This page allows job seekers to filter by area of interest, state, title and more.

To check out the full career site, visit http://careers.24hourfitness.com and gain inspiration on how you can turn your own career site into a recruitment marketing tool that highlights your company’s jobs, locations, culture and employment brand. For more inspiration, check out the work we’ve done for Flowserve, Rackspace, C&S Grocers, ID Analytics, Sanford Health and more!

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About the Author

DirectEmployers AssociationDirectEmployers Association is an employer-driven association focusing on talent acquisition and inclusion that utilizes its technology and thought leadership to amplify job visibility and employment brand, facilitate partnerships to meet EEO/AA goals and provide proof of job delivery.View all posts by DirectEmployers Association »

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