.JOBS Career Microsites are built to be very flexible. We have over 2,500 different sites and they all look different. One of the most flexible and useful features of the technology is that it allows for the company to build its very own custom job filter. To understand what a custom job filter is you must first understand the standard filters that come with all microsites. For the most part every job on the planet is given two things, it is given a title and a location. So the current filters that can be found on every microsite use these two inputs to filter jobs. This is why there is a filter for Country, State, City (All Location Based), and Job Title.
The flexibility comes in that we allow for one filter of the companies choice to be added to each microsite. The easiest way to explain this wildcard filter is to show examples. Below are 4 different examples of how companies are using the wildcard filter that comes with their .JOBS Career Microsite.
Job Function or Category (find.Eaton.jobs)
The most common use for the wildcard filter that we see is that companies filter all their jobs by different job categories or functions. This means that they split their sales jobs from their engineering jobs. In the case of Eaton, they split up their jobs by Job Function. They accomplish this because within their ATS they already segment jobs this way, so since the criteria for Job Function is consistent on every job they are able to split up their jobs. By using the wildcard filter in this manner Eaton has been able to add a ton of SEO juice to their sites and it makes the site easier to use for both recruiters and job seekers.
Subsidiary (Endo.jobs)
Many of the companies using .JOBS Microsites have subsidiary companies underneath the main corporate brand. In the case of Endo, they have 4 subsidiaries underneath them. The subsidiaries include Qualitest, Endo Pharmaceuticals, American Medical Systems, and Healthtronics. They use their wildcard filter to segment their jobs by these subsidiaries. This gives each subsidiary it’s own space within the site, it allows for search engines to crawl jobs related to the different subsidiaries, and it allows job seekers to quickly filter to the subsidiary they are most interested in working for. In the case of Endo, it also allows for the combination of multiple applicant tracking systems into one centralized source, but still keeps the subsidiaries separate.
Brand (IHG-Hotel.jobs)
The wildcard filter was used by IHG (InterContinental Hotels Group) to filter jobs by it’s many different brands. IHG is made up of many well known hotel brands, (i.e. Holiday Inn, Crowne Plaza, Candlewood, etc.) and their wildcard filter takes their jobs and seperates them by brands. Since IHG’s brands are more well known than IHG itself, this allows for great gains in traffic coming from search engines.
Top Searches (WorkInTexas.jobs)
One of the most exciting things that we track on every .JOBS Microsite is the search terms. The search terms are the words that people type into the “What” box on the microsite. Knowing what people type in the “What” box gives us unparalleled information on job seeker behavior and more specifically it tells us exactly what words job seekers relate to specific companies. The easiest way that this information can be used is in the wildcard custom filter. Since we know what job seekers are typing into the “What” box, we can take that user behavior and apply it to the microsite. By building out the custom filter by top searches we can beat job seekers to their behavior and give them the page they are looking for. Instead of typing manager in the “What” box they can just click filter by manager jobs.
Other ways to use the custom job filter would be filtering jobs by level, schedule, or division. Using the .JOBS Career Micrsoite Custom Job Filter is one of the quickest and easiest ways that a company can begin to use the platform. Over the next couple months I am going to highlight the ways certain companies are using the custom job filter and give tangible traffic growth evidence which proves it helps user experience as well as how it helps SEO efforts.
- Mobile vs. Tablet, Which is More Popular for Job Searching? - October 8, 2014
- My.jobs Microsite Branding of the Week (P66onCampus.jobs) - August 13, 2014
- My.jobs Microsite Design Guidelines – Get them to the Jobs - June 18, 2014
