Over the last couple weeks there have been 3 separate posts showing the power of multiple domains. They can be found here, here, and here. Finishing this series will be Lockheed Martin and their multiple microsite strategy. In January of 2011 Lockheed Martin released 68 .JOBS Microsites, and due to the use of multiple microsites they have seen a 115% increase in traffic over the past year. Just like with the previous companies highlighted, (CenturyLink, IBM, and IHG) the results speak for themselves. Below is a screenshot of their member microsite which can be found at lockheedmartin.jobs. Their other 67 sites include things like Top Secret, Veterans, Cyber, and Maryland.
Seth Flater serves as the Director of Sales Engineering for Recruit Rooster by DirectEmployers. In his role, he facilitates strategies for companies looking to increase their online presence and bring further awareness to their recruitment marketing efforts. He has been with DirectEmployers since 2010.
Latest posts by Seth Flater (see all)
- Mobile vs. Tablet, Which is More Popular for Job Searching? - October 8, 2014
- My.jobs Microsite Branding of the Week (P66onCampus.jobs) - August 13, 2014
- My.jobs Microsite Design Guidelines – Get them to the Jobs - June 18, 2014
