There are a ton of recommendations that we make as Digital Strategists about how to best optimize your .JOBS Microsites for SEO. Below is the top 5 recommendations that we make. Over the next month or so I am going to do a deep dive into each one of these to fully explain why they work and provide examples of companies doing each of them. Without further ado, here are the top 5 recommendations for SEO Growth.
- Link to your .JOBS Microsites from your corporate career site
- Add Custom Meta Descriptions/Keywords
- Add Branding/Content that adds crawl-able sticky information on the page
- Drive traffic to the site from email or career fair campaigns
- Build out a multiple microsite strategy
Each of these recommendations are extremely powerful when it comes to SEO growth. We have 3 years of data on over 40,000 .JOBS Domains and 670 companies. Over the next couple weeks you will see how these recommendations have been implemented by other companies and the results they have seen because of it.
Seth Flater serves as the Director of Sales Engineering for Recruit Rooster by DirectEmployers. In his role, he facilitates strategies for companies looking to increase their online presence and bring further awareness to their recruitment marketing efforts. He has been with DirectEmployers since 2010.
Latest posts by Seth Flater (see all)
- Mobile vs. Tablet, Which is More Popular for Job Searching? - October 8, 2014
- My.jobs Microsite Branding of the Week (P66onCampus.jobs) - August 13, 2014
- My.jobs Microsite Design Guidelines – Get them to the Jobs - June 18, 2014
