One Microsite vs. Many Microsites – Lockheed Martin

by Seth Flater | Sep 10, 2012 | Archive: The Data Robot

Over the last couple weeks there have been 3 separate posts showing the power of multiple domains. They can be found here, here, and here.  Finishing this series will be Lockheed Martin and their multiple microsite strategy. In January of 2011 Lockheed Martin released...

.JOBS Microsite Branding of the Week (Dow.jobs)

by Seth Flater | Sep 4, 2012 | Archive: The Data Robot

Today for the .JOBS Microsite branding of the week, I am going to highlight a whole network of .JOBS Domains. Dow Chemical released their network of 6 .JOBS Microsites on in April of 2011. Their 6 sites include: dow.jobs dow-engineering.jobs dow-louisiana.jobs...

The Power of Linking to your .JOBS Microsite – Avis Budget Group

by Seth Flater | Aug 29, 2012 | Archive: The Data Robot

A few weeks ago I wrote a blog post highlighting the positive effects of linking to .JOBS Microsites from your corporate career site. In math there are often multiple ways to prove a problem, so keeping with that idea I am going to give another example showing the...

Google Analytics Questions of the Week – Getting Access?

by Seth Flater | Aug 27, 2012 | Archive: The Data Robot

Q: Data Robot, you keep showing me all these cool reports that I have for my .JOBS Microsite, but lets go back to the beginning. How do I start? More specifically how do I get access to these reports? A: The process for getting access to these reports is extremely...

One Microsite vs. Many Microsites – IBM

by Seth Flater | Aug 22, 2012 | Archive: The Data Robot

Today’s post will be continuing our look at the power of using multiple job SEO platforms.  In January of 2011 IBM released 34 .JOBS Microsites, and due to the use of multiple microsites they have seen a 217% increase in traffic.  Just like with the previous...

.JOBS Microsite Branding of the Week (WellsFargo-Veterans.jobs)

by Seth Flater | Aug 20, 2012 | Archive: The Data Robot

Some of my favorite .JOBS Career Microsites are the Veterans/Military focused microsites. I love seeing how companies merge their corporate branding with Military/Veteran related branding. These sites are some of our most creative in terms of looks and feels. One such...

.JOBS Billboard Sponsorships with Hotspots

by Seth Flater | Aug 16, 2012 | Archive: The Data Robot

The above title is an absolute mouthful. You probably read that and think to yourself what in blue blazes does that mean. Well with a few screen shots and a little explanation I hope to explain what the phrase “.JOBS Billboard Sponsorships with Hotspots”...

Google Analytics Questions of the Week – Job Seeker Location?

by Seth Flater | Aug 13, 2012 | Archive: The Data Robot

Q. Does Google Analytics tell me where my job seekers are physically located? A. The short answer to the question above is yes. Google Analytics does tell you where the visitors to your site are physically located. More specifically it will tell you the country, the...

One Microsite vs. Many Microsites – IHG

by Seth Flater | Aug 8, 2012 | Archive: The Data Robot

The graphic above continues our posts showing what multiple sites can do for your SEO strategy.  In January of 2011 IHG released 29 .JOBS Microsites, and due to the use of multiple microsites they have seen a 174% increase in traffic.  Many companies ask us why they...

.JOBS Microsite Branding of the Week (EMC.jobs & EMC-Veterans.jobs)

by Seth Flater | Aug 1, 2012 | Archive: The Data Robot

Usually for the .JOBS Microsite Branding of the week, I only pick one site from a company and highlight it. This week I could not decided between two of EMC’s .JOBS Microsites, so I decided to highlight both of them. The site below is EMC.jobs. This is the site...