There are a ton of recommendations that we make as Digital Strategists about how to best optimize your .JOBS Microsites for SEO. Below is the top 5 recommendations that we make. Over the next month or so I am going to do a deep dive into each one of these to fully...
A lot of times when I am on calls people will ask, “How is .JOBS doing?”. The typical business answer is it’s doing great. I am always looking to be more prepared with questions, so I decided to look at some statistics to determine a better answer to...
Over the last couple months we have been working hard to get 12 microsites live for Iron Mountain. The domain that has been the most interesting to brand and set-up has been their microsite built around their French Canadian jobs (IronMountain-FrenchCanada.jobs). The...
One of my favorite sentences to complete is the one above. The .JOBS Top Level Domain is… I like completing this sentence because depending on who you are the .JOBS Top Level Domain has something for you. Whether you are a Human Resource professional, a state...
This blog post outlines the process of providing and implementing content for the different .JOBS Microsites. Microsite content is information and assets used to supplement or reinforce a company’s brand messaging for a particular site or family of sites. Content...
The .JOBS Microsite Branding of the week is Phillips66Events.jobs. This microsite is a brand new type of microsite which highlights career events. In a couple weeks I will be highlighting what a .JOBS event site can do, but for now let’s just look at the...
Wildcard Facets Also known as saved searches, custom facets consist of pre-selected keywords that are used to filter job results, and are displayed in either the filter section or used to define all of the jobs displaying on a microsite. Common custom facet keywords...
It seems like every other day I see an article about how companies need to start caring about their mobile job seeker experience. Instead of hammering that point home again, I decided to just show the traffic trends that .JOBS is currently experiencing in terms of...
Our .JOBS Microsite Branding of the Week is the site Providence-Epic.jobs. The first question you are probably asking is what is Epic, and no this blog post or this microsite has nothing to do with the animated movie coming out this summer. Epic is a healthcare...
The other day I was sent a video titled 5 Secrets to Researching SEO Keywords Like a Pro. The video was really well done and I would encourage anybody doing SEO (search engine optimization) to watch the video. The part that I found to be the most interesting in the...