DirectEmployers Blog
Recruitment Marketing
Attracting Top Talent Via A Distinguishable Online Brand
It is getting more and more difficult for brands to stand out when trying to attract top talent. In fact, in a recent study conducted by Universum, over 50% of respondents stated their biggest challenge in attracting talent is differentiation. The Internet is the...
More than Selfies and Food – How Instagram Can Benefit Employers
Has your company explored incorporating Instagram into your social media strategy? Consider this: 25% of the Fortune 500 have Instagram accounts, so if you haven’t, it’s definitely worth a second thought. As mentioned in my last couple of blog posts, our marketing...
Lights, Camera…Branding!
The following guest blog post was written by Bill Fowles, Talent Acquisition Manager at Member company ABB. Yes-Your Brand Matters Most talent acquisition leaders agree in our need to drive our employer brands. As talent acquisition professionals, we know the...
What You Ought to Know About Responsive Design For Career Sites
Do you have a mobile optimized job listings page? If you are a Member of DirectEmployers or own a My.jobs Microsite you do! Our Digital Strategists often breeze over the fact that our sites are built with a responsive design, but this feature deserves more emphasis on...
5 Technology Disruptions and How They Can Help in Recruiting and Attracting Diverse Candidates
How many times have you heard that recruiting is marketing? It’s an important concept for employers to try and understand if they want to remain competitive and attract the best candidates. In last week’s blog post I mentioned that our marketing team recently attended...
3 Steps to a Better My.jobs Site
Flexible, simple and user-friendly are just a few of the reasons why employers have invested in the My.jobs Network. When used to it’s full potential, the capabilities and benefits of My.jobs truly multiply. In this video featuring VP of Digital Strategy, Heather Hoffman, learn three steps to enhance traffic, search optimization and analytics:
Why You Need a Visual Social Media Marketing Strategy
Your brain processes images 60,000 times quicker than text. It’s no wonder that over the last few years Facebook and LinkedIn have visually enhanced their user interfaces, and the popularity of sites like Pinterest and Instagram has exploded. Whether you’re in charge...
RISE to the Occasion: Creating Excellence in College Recruitment
At our 2013 Annual Meeting and Conference, we debuted our first ever Member Awards Competition to call attention to our Members’ initiatives in the areas of recruitment, technology and OFCCP compliance. We were wowed by the submissions and fantastic results that...
5 Questions with Member Severn Trent
“We do a lot of social initiatives because we understand that's how a large portion of our audience is really engaged, so we really try our best to utilize that platform to engage all different types of job seekers.” Helen Martinez-Mitcham Recruiter, Severn Trent...
My.jobs Microsite Branding of the Week (P66onCampus.jobs)
Before I highlight this weeks branding of the week, I would like to thank Phillips 66 and NAS Recruitment Innovation, because without them there is absolutely no way we would have built P66onCampus.jobs. This microsite build out was definitely a collaborative effort....